BRAND OVERVIEW
HOLO is a holographic media player that reimagines how we interact with content. No headsets. No limits. Just immersive, near-tangible visuals that bridge the gap between 2D visuals and VR. Developed under PUSH, a brand redefining the intersection of where art meets technology. The future isn't coming; it's already here.
(copy by Jakai Dickerson)
HOLO is a holographic media player that reimagines how we interact with content. No headsets. No limits. Just immersive, near-tangible visuals that bridge the gap between 2D visuals and VR. Developed under PUSH, a brand redefining the intersection of where art meets technology. The future isn't coming; it's already here.
(copy by Jakai Dickerson)
LOGO
GOOD OL’
RETRO FUTURA
When considering the design asthetic for this innovative device I wanted to make something that felt comfortable and nostalgic to lessen the impact of this advanced technology.
This logo aims to appraoch the same design priciples with subtle refrences to the products design. The two dots on the O’s refrence the dual button controls while the white spaces on the upper right corners of the H and L illude to the beveled corners on the case and display.